Yes, sad girl electro pop can be joyful.

Alison Segura, musically known as Nosila, started her music career with a classical singing degree in one hand and a guitar in the other. For many years she followed the folk singer/songwriter trajectory but didn’t truly find her musical identity until moving to Portland Oregon in 2017.

Starting over in a new city meant she didn’t have her usual collaborators to call on. Rather than jump to fill the vacuum, she decided to try producing herself.

As she began experimenting, she learned that only 2-3% of all producers and engineers are female. With this statistic ringing in her head, it became even more important to learn as much as she could. Not only did she want to make a solid musical contribution herself, but she felt a pull to help other womxn do the same.


In the early stages of her productions, Alison put out monthly demos just for fun. During the process, it became clear that she was no longer making folk music. It was a hard decision but she finally decided to re-brand and release music as Nosila.

Creating what she calls “sad girl electropop,” Nosila released three singles in 2018 drawing inspiration from artists like Maggie Rogers, Dirty Projectors, Billie Eilish, James Blake, Lorde, and Sylvan Esso.

Nosila's sound is shaped by ear-worm melodies, filtered vocal layers, minimalistic beats, and sounds borrowed from r&b, indie, and 80s and 90s pop. This sound helps tell stories about abuse, addiction, betrayal, justice, connection, healing, and of all things, joy.

Yes, sad girl electro pop can be joyful. Nosila proves it.